The Benefits and Pitfalls of the URL shortener

Fig. 01

Uniform Resource Locators (URLs) are the fabric of the web. A URL is an address to a resource (file, database query, command output, etc.) on the internet. Since the advent of blogging technologies that have a premium on the number of characters per post, there had been a consistent need to develop algorithms that could reduce the number of characters a URL could occupy and recode them into aesthetically pleasing & manageable URLs. Techniques have been developed and in today’s fast-paced world in which the number of characters matter, shorter is better. Services that generate short URLs from long URLs are known as URL shorteners.

BENEFITS OF URL SHORTENING

01. URL shorteners, first and foremost, allow you to personalize a URL
and provide you with analytics details on the activity of your URL
(e.g. click data, geographical location of clickers, etc.). These help
if you sell products or services and need to know say, where your core
clients are based.

02. Short URLs are easier to share thus they promote the act of
sharing. Which would find easier to remember & share i.e.;

(1) http://thetechguysblog.com/about/#.U9WWs12t-o8, or

(2) http://bit.do/abouttechguys ?

03. A few URL shorteners can shorten multiple pages into one URL. From
my experience, the short URL’s immediate destination is usually that
of a page on the shortener’s website with individual URLs to web pages
you put up. This may come in handy if a user doesn’t own a website but
has a presence on the internet across several websites.

04. Short URLs are best to use when creating a QR code for a web page
because QR codes created from them have a (relatively) small surface
area and/or have larger dots so that they are easier to scan them from
a distance.

PITFALLS OF URL SHORTENING

01. URL shorteners redirect a user to a longer URL from a shorter one.
This theoretically implies that it takes a longer period of time
getting to a page via a short URL than it is clicking on its original
URL, hence short URLs generally slow down browsing.

02. You do not have any ownership over the short URL, thus you do not
have any control over security and/or longevity of the link.

03. URL shorteners are popular among spammers and if you use the same
URL shortener as they do in e-mails, you run the risk of having your
e-mail address blocked by your IPS (Internet Service Provider). As an
internet user, and as usually warned when clicking on unfamiliar
links, you should also be aware of the fact that shortened URLs can
possibly pass off as spam.

04. If the URL shortener’s servers happen to get hacked, every link
becomes a potential phishing attack.

 

Fig. 03

 

05. If the URL shortener folds (ceases operations), all links are
deleted from the company’s database and every short URL you created
with that shortener will break.

06. It is not possible to include descriptive/anchor text to your
short URL if the URL shortener you use does not provide custom URL
options. Descriptive text in a URL increases the web page’s chances of
not only getting picked up by search engines in related searches, but
also those of it getting a higher ranking among search hits.

PROMINENT URL SHORTENERS

01. bit.ly
02. tinyurl.com
03. goo.gl
04. ow.ly
05. multiurl.com

NB: Bit.ly and Goo.gl have recently been blacklisted by The Spamhaus
Project. [See link to The Spamhaus Project in the Reference section]

Useful Links:

01. Everything you need to know about ‘authorship’,
‘author rank’ and ‘social SEO’, with Mark
Traphagen

02. How to use Google URL shortener to help track
social media marketing activity

03. How to Create Your Own URL Shortener

Namibia’s strange internet domain fiasco.

Namibia has found itself in a strange situation. Our country’s top domain is owned by a private Namibian entity. This is a problem. Although it is not uncommon for private entities to be in administrative control of issuing a certain countries domain name, these entities usually operate within mandates set by a national communication regulatory body or by government itself. But not in Namibia boeta, you just have Ondis. Chessssss!

This private entity comprised of three main individual shareholders called Ondis, in the early 90s saw that the Namibian government and private sector were sleeping on the the internet so they went and registered the .na domain with ICANN and now subsequently own the right to solely issue .na and .com.na domain names.  The company has issued all Namibian domain names through its instruments including those of government for close to two decades now at an average rate of 100USD/year for .com.na domains and 500USD for .na top domain. With close to 3000 Namibian domain registrations to date, these guys must have made a pretty penny. All in all, 3000 domain name registrations to a population of 2.3 million people is not very exciting anyway. I daresay the fact that three guys are figuratively holding the whole country at ransom has something to do with that.

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Super high domain registration costs for Namibian locals.

The cost of Namibian domain names is prohibitive, many Namibian’s end up purchasing .com and other domains which can be purchased from as little as 5 USD ( NAD 56) from services such as GoDaddy.com and Namecheap.com. Dr. Ebehard Lisse, one of the core shareholders of Ondis, has in the past defended prices saying the high cost was due to size of Namibia’s economy and that you would find similar price schemes with similar countries.  A little research shows that this is simply not true.

Southern African Small Country Domain Prices
Figures from each respective country’s domain registrar found by internet search.

Globally, domain registration prices for any country average around 10-20USD per year whereas Namibia’s are well over that range as the figure above shows. The Namibian ICT sector has had to make due with this problem but by no means has kept quiet on the issue.  Since 2008 The Namibian ICT Alliance has in the past requested Ondis to have a more inclusive board so that stakeholder in the various ICT sectors could have better representation. Ondis has not yet ratified the request and has accused the ICT alliance of exerting political pressure instead of engaging with them. Frans Ndoroma MD of Telecom Namibia has also called for a multi-stakeholder body to be implemented to take control of the domain registration license.

I personally see this as a failure of both government, private sector and just what I can call nothing but greed and short sightedness by Ondis. Government and private sector should have exerted far more pressure to standardise the process and now that the internet permeates nearly every part of daily operation of most public and private entities, easy and cost effective domain registration is becoming a bottleneck to proper representation of those entities on the internet today. Conversely, Ondis should have initiated steps to transfer control of .na domain registrations to a publicly accountable organisation years ago. They have cited lack of expertise in domain management and Namibia’s small population as cause of the slow uptake of Namibian domain names but that is just ludicrous speaking as a private entity sitting outside of public scrutiny. How could they even hope to address those same concerns if they do not have a relationship with  civil bodies in government? Their  holding on to the ccTLD licence with such fervour, leads one to assume their motive is purely financial, whatever the case may be.

Lastly, where is ICANN in all this? In 2007 at the Rio Internet Governance Forum they apparently had promised Mnr. Netumbo Nandi-Ndaitwah then Min. of Info. & Broadcast that the ccTLD licence would be transferred over to government. You know what they say about promises. They need to be held to account, whether or not such a promise was made. That they continually allow this situation to pervade by ratifying Ondis ownership of the Namibian ccTLD goes against their own tenets of accessibility and accountability.

There does seem to be a growing amount of talk about the country  on this very issue and hopefully the newly established CRAN and ICT ministry will spearhead a task-force to bring all concerned stakeholders together to sort this issue out. With the unveiling of the new domestic IXP, making sure that national internet domain assignments is a transparent and optimised process for the challenges we face ahead in the rapidly changing technological landscape is key

How to create a Bitcoin wallet online.

An online bitcoin wallet is probably the most feasible way to get started with bitcoin. Treat your bitcoin wallet details the way you would treat your personal online banking information. Keep it secure! As with any online entity, 100% security is never guaranteed one has to be vigilant but listed here are the most trusted and secure online wallet services with a proven track record. Follow the 3 steps below to create a bitcoin wallet online. Continue reading “How to create a Bitcoin wallet online.”

ASM.JS to take gaming and big data by storm

Respawning!
Respawning! Console quality gaming for web?

Web gaming is about to get a makeover. The folks over at Mozilla recently came up with asm.js, a subset of the javascript computing language, which allows for compilation of programs on ANY platform at near native compile speeds. In other words this means blazing-fast-rich-big-data web applications on ANY relevant platform or device that has a decent browser and internet connection.

For a more hands on description of what I mean head over to MonsterMadness Online a game developed by Trendy Ent using the Unreal Engine which works on, well…as I said anything purchased in the last five years that has a decent browser on it and a half decent (512kbps for a slightly choppy but playable experience) internet connection. Continue reading “ASM.JS to take gaming and big data by storm”